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Sprint Nextel Corp. on Tuesday said it is betting heavily on a touch-screen phone that appears to be the closest thing the U.S. market has seen to Apple Inc.'s vaunted iPhone. The Samsung Instinct will be available in June for a yet undetermined price, Sprint announced at CTIA Wireless, a cell-phone industry trade show in Las Vegas. Executives hinted that the price would be substantially lower than the $399 (EU255) for the cheapest iPhone.
Sprint, which has been losing subscribers, will spend $150 million (EU96 million) to advertise the Instinct when it launches, compared with $30 million (EU19 million) for a typical product introduction, according to David Owens, the company's director of devices....more
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