Industry CTIA: Mobile Data Use Up, but Voice Remains King

Reported by Mark Winstanley, Editor-In-Chief
Wed Apr 2, 2008 at 12:09 PM EST
 
Revenue from wireless data services grew 53% last year, according to an industry group. But analysts say voice services continue to top consumers' list of reasons for choosing a wireless service provider. A U.S. industry survey released Tuesday by CTIA at the association's wireless conference in Las Vegas found that data service revenue in 2007 rose to more than $23 billion from $15.2 billion in 2006. Revenue from e-mail, text messaging, sending pictures, and other nonvoice services amounted to 17% of all wireless revenue.

Nevertheless, an ABI Research survey of wireless subscribers in seven countries with mature mobile phone markets found that quality, coverage, and price of voice services remained the No. 1 reason for choosing a carrier. "It's still a voice-centric world," Clint Wheelock, chief research officer for ABI, told a session at the conference....more



 
   

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